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Executive Summary

Thriving isn’t just a slogan – it’s what we do.

Thriving is what we strive to enable, and it describes what we did as an organization in 2019. Building on the successes in 2018, Project Pink’d stepped up and stepped out in support of our community this past year.

Through the generosity of all of our donors, survivors, supporters and the hard work of our many volunteers, we continue to increase our reach, touching the lives of more and more survivors every year. In 2019, we impacted the lives of over 4400 breast cancer survivors in 61 counties and 96 cities throughout Nebraska and Western Iowa.

In 2019, Project Pink’d continued to serve breast cancer survivors in our 3 core programs: Helping Hand, Comfort & Care and Renewal.  In addition, Project Pink’d held its first Live Panel to address the risk of breast cancer recurrence. 

The new program was groundbreaking as it provided a forum where medical professionals from different disciplines and breast cancer survivors could have an open and honest discussion about an important topic such as recurrence. 

In 2019, Project Pink’d made a conscious effort to further extend our reach into the North Omaha Community.  Working together with My Sister’s Keeper, a North Omaha Breast Cancer Survivorship Organization, Project Pink’d sponsored their Celebration of Life event, providing North Omaha breast cancer survivors the ability to attend at no charge.  Project Pink’d also provided gas, grocery cards and Thanksgiving meals to survivors in North Omaha. 

An exciting aspect of organizational thriving included the movement of our annual event from downtown Omaha to Embassy Suites in LaVista. This gave us the opportunity to significantly expand our event.  With CHI Health as our presenting sponsor, our Annual Benefit set a record of over 900 people in attendance (up 27% from 2018) and raised over $417,000 in just one evening.

One of our top highlights for the year is the continued focus and success of being financially responsible with our donor contributions.  86 cents of every dollar spent by Project Pink'd supported breast cancer survivors in our community.  From the moment of diagnosis through end of life, Project Pink’d remained focused on providing tools, resources and a strong network to strengthen and renew the mind, body, and spirit of breast cancer survivors in our local community.

Despite our successes in the past, the task remains great going forward. We gratefully acknowledge that we can’t do these things alone. Breast cancer survivors need support, and only with your help, Project Pink’d will be there to provide a helping hand.

Our progress would not be possible without the tireless effort and support of our donors, sponsors and volunteers.  Thank you for believing in our mission and walking this journey with us.  With your help, in 2020 we will continue touching lives, healing hearts and providing the support that no other organization does. Because for us, it IS and ALWAYS will be PERSONAL!

Warmly,
Cynthia Sturgeon, Founder & President | Dave Sturgeon, Vice President

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